Use of WM and banking apps surges during lockdown

Use of WM and banking apps surges during lockdown

Research from Nucoro, a London-based fintech company, has found a sharp rise in the number of people using mobile banking and wealth management apps.

Nuroco's research reveals that between 14 March and 14 April, because of the covid-19 lockdown, around 12% of the adult population in the UK - some 6 million people - downloaded their bank's app for the first time.  Some 21% of those aged 35-54 did this, as did just over 5% of people aged 55 or more.

Nucoro estimates that between 14 March and 14 April, around 200,000 people downloaded their bank's app for the first time every day.

In terms of the level at which people are using their bank's app overall, Nucoro's research found that 22% are using them more, compared to 5% who have seen their use of them fall.

Of those people who are using them more, 62% have seen usage increase by over 10% since the start of the covid-19 crisis, and 11% are using them by over 50% more.

Nikolai Hack, COO of Nucoro, said: "A combination of people going out less because of covid-19 and their finances coming under growing pressure means many people are more worried about bills and money. This has clearly led to a surge in people downloading their bank's app for the first time and people generally using them more to keep a closer eye on their finances.

"However, once the covid-19 crisis passes, for many people the way they interact with their banks will have changed permanently. Many are increasingly happy to use apps, so there will be much more digital interaction. This will represent a strong opportunity for banks to improve customer service, reduce costs and cross sell more products and services such as investments and savings to their core banking clients."

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by Tanya at http://www.ifacareers.today

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